Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy.• 97% naturally derived*• Ideal for blonde, grey or naturally silver hair• Vegan. Cruelty free. Sulfate-cleanser free. Silicone freeFREE FROM:Sulfated Cleansers, Silicones, Parabens, Mineral Oil, Petrolatum, Synthetic FragranceAveda’s own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood*From plants, non-petroleum minerals or water.**When compared to Aveda Blue Malva.200 ml Aveda Blonde Revival Shampoo 200 ml
